Brand Strategy – This is a comprehensive look and perspective of what your company offers and the plan to make it happen. It is essential to have a clear picture/image in projecting your business values and goals. Working with someone who listens to what you want makes the process easier and more fun- at PunchStick we like to work with folks on their business. When a brand is accomplished correctly, people will see your company as a leader, not a follower. Developing your brand is a cooperative effort we start with asking two key questions to help determine your brand objectives. What is it that you want your brand to do for your company? And what do you want others to know and say about your products or services?
Positioning Statements – A positioning statement is an internal tool. Every product and marketing decision you make regarding your brand has to align with and support your positioning statement. A good positioning statement is a guidepost for your marketing efforts. It helps you maintain focus on your brand and its value proposition while you work on market strategy and tactics.
Slogans – Creating a memorable motto or phrase that someone will associate with your brand and/or product, is exciting and challenging. PunchStick likes to banter and have fun with ideas playing with words ultimately to get a Punchline that sticks. This process takes some brainstorming and its a lot easier when you can have fun doing it.
Taglines – One of the ideas Take your branding positioning statement to the very basic, concise simplest of forms… and make it even more succinct to a few words… Some all-time favorites of our society still rings strong. Just take a look at the list below and try to find one you don’t recognize the company it’s associated with:
- “Just Do It”
- “There are some things money can’t buy. For everything else, there’s _______”
- “Melts in Your Mouth, Not in Your Hands”
- “The Quicker Picker Upper”
- “A _______ is Forever”
- “Betcha Can’t Eat Just One”
- “Tastes So Good, Cats Ask for It By Name”
- “I’m Lovin’ It”
- “All the News That’s Fit to Print”
- “Can You Hear Me Now?”
- “Like a Good Neighbor, _______ is There”
- “Maybe she’s born with it. Maybe it’s ________.”