Stand Up and Scream

The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the author of this quote;

“The man who stops advertising to save money is like the man who stops the clock to save time”

If you want more business you need to go out and get it. I am going to assume you have a product or service that people want.  If this is a true, and you are passionate about what you have to offer the world, use that passion to get your message out. Don’t sit behind a desk waiting for things to happen. If you need sales, there is nothing more important that you should be doing than seeking new customers.

There are many ways to generate new business; the obvious one is to advertise. The type of ad you choose in desperate times is different than the one you would choose in good times. And here lays the danger.

Many businesses use only what I call “desperate time advertising.” Ads with deep discounts and special offers work well to bring in new business, but they have diminishing returns. Your customers will be taught to wait for the big sale.

The best form of advertising is that which overtime you become the first choice the product or service you provide. The key here is that the customers that want it now, won’t look for a sales price. They will look for convenience and a positive buying experience.

Regardless of your current financial situation, you need to let people know you are there. Be louder than your competitors. If your competition is louder because of a bigger budget, send a more powerful message. Go where your completion is unwilling too.

When your competitors are yelling:

You could say:

  • Fast delivery
  • Best Quality
  • Lowest Prices
  • Delivered in 30 minutes or it’s free
  • 1 Year 100% Money Back Satisfaction Guarantee
  • If you find it at a lower price, I’ll double the difference back to you.

Of course a strong message with lots of repetition is the best of all forms of advertising.

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