Digital Marketing & Advertising
Digital Marketing & Advertising
Drive customers to your business using the largest & simplest marketing tool on earth, the internet. Today 85% of consumers use the internet to find local businesses and services and of those 65% are using search engines. Although traditional marketing and media are still effective and important for brand identity. Ignoring the most widely used format for finding information in today’s world is like trying to win the Indy 500 in a VW bug.
So you’ve got a shiny new website, but do you have traffic? Even more importantly, does that traffic do you any good? At Punchstick we believe in a holistic approach to digital marketing. Having a web presence & ranking in search engines are only the first steps to a successful campaign. It is equally important that the correct message reaches the right people and once they receive it they can easily act on it. What this means is that first we thoroughly analyze each of our clients goals, their offerings and their potential customer base. We then create a complete marketing system that flows directly from the right searches being done by the right people to carefully crafted landing pages designed to get you business, not just traffic. The results are phenomenal.
Search Engine Optimization A.K.A SEO
Nowadays, once you have a website you will immediately start getting emails and calls claiming “We have position available for you, Front Page [sic] Google!” Ignore these scams. It simply does not work that way. Search engines rank based on extremely complicated algorithms designed to filter out web spam and present users with content most relevant to their search. There is no company, not even google, that can simply place you somewhere in a search results page. Simple put, that decision is made by machines and not men. Scary huh, well not really. It’s quite simple.
Let me explain the driving principle behind Google and other search engines. They want to provide the best experience for their users possible. End of story. This means that when you look up “Cat plays piano” they not only want to show you a video or picture of a cat playing a piano. They want to anticipate the exact video you were thinking of before you even typed in that search. How do they do this? By monitoring many factors, but most of them boil down to people watching. They track and quantify what people have linked to, commented on, liked, shared, clicked on, stayed on page for or watched the longest when it had the keywords “cat plays piano” involved. It sounds complex, but it really isn’t. Just remember it’s all about getting people to the things they want to see and what Google thinks you want to see is based on of what you and others have already shown it with your actions online.
In Order To Rank In Today’s Search Engines Is Not Difficult, But Takes An Investment In Three Things: Time, Community & Creativity.
Time – is actually the simplest and easiest investment to make. The longer you’ve been around the more chances you’ve had to be noticed, interact and share with your community. It is also an important trust signal to search engines that you have established your self without causing trouble. This means avoiding rank penalties by trying to rank too quickly and other “black hat” tactics. Our team of technical SEO experts specialize in natural organic growth, not quick tricks that end of hurting you in the long run.
Community – is a little trickier, but second in importance only to creativity. It is the sum of all your online connections with customers, piers, suppliers, bloggers and media. At Punchstick we help you harness your real world connections and forge new digital alliances to help build you the strong online network that is essential to your success.
Creativity – Finally, the biggest and most important factor is Creativity. In order to connect with your community you must give them valuable, high quality content. It is also important that this content stands out from your competition and defines your own unique identity. Our team of designers, writers and developers work closely with you to find out just what makes you special and create beautiful, engaging content to share it with the world.
On Page SEO, The Nuts & Bolts
Off Page SEO, Reaching Out
Essential for rankings, getting your off page SEO right means reaching out to your community partners as well as forging new relationships, one of the most difficult and time consuming tasks for any business. Luckily we’re here to help. With proven practices and specialized tools, let our team do the foot work while you enjoy the benefits. We create all our content with goal of garnering engagement form your community, but it doesn’t end there. We invest hours of follow up time in outreach to make sure our efforts never go unnoticed.