Do Your Ads Spark a Wow, Whoa, or Yawn?

Posted: September 14th, 2017 | By: Geno Gruber |

I can always identify an ad that has been designed by committee. You probably can too. They are the ads that’s bore you. Yawn… A great ad disrupts. It makes you go Wow! or Whoa! Since none of us are the same, the more likely Read More...

Websites Coming Full Circle

Posted: August 28th, 2013 | By: Geno Gruber |

I hate to say I’m getting older but while buying my youngest his first cell phone I recalled how excited I was when I got the hand-me-down rotary phone installed in my bedroom. Times have changed so much. I remember the pre-internet bulletin boards like Read More...

What to be Optimistic About

Posted: May 7th, 2012 | By: Geno Gruber |

Much of our business lives we spend asking ourselves what if…? The pessimist asks “what if it fails?” The optimist asks “What if this idea succeeds?” I’m not suggesting that you ignore risk; I’m saying that you need to embrace potential. I find too many Read More...

Stand Up and Scream

Posted: May 5th, 2012 | By: Geno Gruber |

The first line item cut by most business owners is the advertising budget. I don’t relate to this kind of thinking. I think like the author of this quote; “The man who stops advertising to save money is like the man who stops the clock Read More...

Take a Walk in Someone Else’s Shoes

Posted: March 1st, 2012 | By: Geno Gruber |

The longer you run your business the more unqualified you become. This is because the longer you are in one place, the more heart you put in to your job, the blinder you are. What strangers see as strange, you see as a way of Read More...


Posted: January 2nd, 2012 | By: Geno Gruber |

Putting myself through college I took a job bussing tables in a popular restaurant that also had a popular night club, common practice in the ’burbs. It was the 80’s. The morning after my twenty first birthday I was promoted from the restaurant to the Read More...

Your Marketing Sucks


Posted: December 12th, 2011 | By: Geno Gruber |

Most advertising sucks. Yes I said sucks. It sucks money from your wallet like a saliva ejector sucks spit. The saddest part about this is that most are unaware of it. Business owners know they have to advertise because that’s what the experts have said, Read More...

Green Cat


Posted: November 13th, 2011 | By: Geno Gruber |

Green paint was everywhere; it was obvious that my 4 year old had been up for a while. But that morning was not as surprising as what Dr. Smith did. It was a Friday lunch. I bit into my gourmet burger and “Zing!” Pain shot Read More...

Wolf in sheeps clothing


Posted: October 30th, 2011 | By: Geno Gruber |

A mentor of mine once stated that the two most important ingredients to a successful business are urgency and accountability. I think he is right. In fact, if your business lacks urgency, it probably makes up for in desperation. Before you dismiss this topic as Read More...

Sumo Curling


Posted: October 16th, 2011 | By: Geno Gruber |

It’s interesting how, on Monday a client will tell you how they are not marketing experts and on Tuesday they are rewriting the ad that the marketing experts wrote for them. The real kicker is that when the ad does not work, it is the Read More...